Brett Favre is a well known athlete throughout the United States. He has played football, in the NFL, for almost twenty years now. In some opinions he is one of the greatest quarter backs in history. In 2007, he decided to try something new and signed a contract with Wrangle, a well known jean company. He was shown in many TV, radio, web, and print ads. Brett is known as a tough player. He holds the NFL record for longest consecutive starts for any player. He has played through many injuries, emotional and physical. In December 2003, his father past away; the next day, he played in a Monday Night Football game and beat the raiders 41-7. Wrangler wanted to have Favre as a spokes person because they wanted their jeans to seem tough and strong. Favre is both of these and people know him as that. The endorsement seems to be successful for Wrangler.
In Donald Patterson’s article, “Wrangle gets quarters back with Favre,” he says, “Brett Favre turned out to be a great catch for Wrangler, a brand with a long history of making big plays on the endorsement field.” He goes on to talk about how Wrangle usually picks good star athletes to endorse their jeans. It is an effective way to advertise jeans. Many of the people buying them are into sports, and even the ones who aren’t know the stars and can relate to them. Favre was a especially great catch because the season after he signed his contract with Wrangler he had a great season.
It was a very controversial move when Favre retired, only to return and play for the Jets. Many people, mostly Packer fans, would never be able to forgive him for abandoning the Packers; However Wrangler still used him as their spokes person.
* Photo from Wrangler home page
**Video from youtube
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